Hurry Up And Wait

In the business world, it’s an old saw that raises eyebrows. But here, we say taking a timeout is occasion to raise a glass.

As Chief Nut Officer for Cane River Pecan Company, I’ve clocked some of the most consequential hours of my business’s history in solitude. Specifically, aboard my sailboat, the Gone Pecan, out at Cypremort Point.

Because for me, escaping from the office is as much a moment to take care of business as it is an opportunity to unwind. But the thing is, I’m convinced hitting pause and hitting the books on your business are two sides of the same coin.


If you spend your days in spreadsheets, working on numbers, odds are you’ll start to look at people that way. And when it comes to relationship-building—the true secret sauce of success—that’s more than a little counterproductive.

More often than not, we insufferable Type-A’s tend to consider “time out” to be “dollars lost.” But if you’re anything like me, and you genuinely love what you do, you’ll find that’s not quite the case.

It’s only when we shut down the typical tools of our trade that we can think beyond the noise. Because what better way to get out of the rut of “business as usual” than by escaping from just that?

So I say next time you find yourself in the dreaded “hurry up and wait” scenario, consider taking the time to explore the softer side of your business. Plot your escape. Stick to it. And while you’re out and about, ask yourself the following questions:

  • Who have I not connected with lately that needs revisiting?
  • What true value can I offer to my employees beyond just a pay increase?
  • What’s a unique way our business can showcase its brand?

When you’ve got a payroll to make, self-reflection can feel like sacrilege. But more often than not, you’ll find yourself thinking in brand new ways.

Prove to yourself that you can hit pause. When you do, you’ll be amazed where your mind takes you.

 

 

There’s a Fine Line Between Staying in Touch and Being in Touch

No matter their industry, income or generational outlook, business leaders across the world have one thing in common—they’re human.

Isn’t it odd that we’re more tethered than ever to our communication devices, yet the company we keep can still feel… disconnected? We’ve all seen it with families at restaurants and in the hands of, shall we say, “distracted” parents at city parks.

Be honest: when someone uses the phrase “face time,” you probably think of the video chatting software first.

I suppose that’s because there’s a fine line between “staying in touch” and “being in touch.” And in my years of experience as a C-level something-or-another, I’ve learned it’s far more important to focus on the latter.

Frankly, it’s the reason Cane River Pecan Company is the business it is today. I tell people we’re not so much a pecan company as a business relationship company that happens to sell pecans. (The best pecans money can buy, by the way. But I digress.)

“It’s the thought that counts” is an ancient axiom, but its staying power is well deserved. No matter how many emails we have in our inbox, we all want to feel genuine connections. In touch. We want to be acknowledged by our colleagues, appreciated by our superiors and, basically, to be understood.

There’s something salient about even the most trivial of personal relationships — about your barista knowing your regular order or a client who cares enough to know more about you than what’s listed on LinkedIn—my family started this company to make those little moments of humanity a little more common.

I’m not asking you to be friends with all your clients, colleagues and employees. That would be ill-advised. But forging a personal connection isn’t about depth so much as it is about acknowledging what’s just below the surface.

Give us a call on your iPhone, Android or Blackberry if you’d like to learn more. (Or if you’d like to meet us face to face, let us know and we can make it happen!)

Common Mistakes in Corporate Gifting – and How to Avoid Them

A bad corporate gift can potentially be worse than no gift at all. More than just a waste of money, you might even lose business — and that definitely isn’t the goal!

Here are three of the most common mistakes we see people make with corporate gifting, along with some helpful tips on how to steer clear of them:

 

Making It All About You

Bad corporate gifts are often all about the sender. They usually feature obnoxiously prominent branding and serve as little more than clutter for the recipient.

Instead, your gift should ultimately be about the recipient. Choose something that you think they will enjoy receiving, and let those warm, fuzzy feelings serve as your brand affinity.

 

Careless Overspending

Bad corporate gifts often come with shockingly high price tags.

Don’t make the mistake of thinking more money automatically equals a better gift, says Sharon-Frances Moore, a business etiquette expert and founder of New York City-based Shances. “A $300 gift might not be as good as a $100 gift that’s well thought out.”

Then there’s the gift that costs so much that the recipient can’t even accept it due to ethical limits set by their employer or the law, if they work for their government.

You’ve got to be careful how much you spend and what you send. Make sure it’s appropriate.

 

Sending Offensive Items

Some corporate gifts that may seem generous can actually be offensive to some recipients — and that was definitely not your intention!

If you’re sending drinks or food as a gift and you don’t know your audience well, it’s usually best to avoid pork or alcohol, Moore says.

Holidays can also be tricky. Some people will welcome a Merry Christmas greeting, while others might prefer a Happy Holidays. If you don’t know for certain what your recipients would prefer, go for the more neutral “holiday” gift, Moore says.

You won’t always be able to please everyone, but this at least lowers your odds of inadvertently upsetting someone.
Want to learn more about how to select amazing corporate gifts? Download our full guide below!

no more paperweights

 

Why Food Makes a Great Corporate Gift

Food and beverages are the most popular gifts for customers or prospective clients, according to the Advertising Specialty Institute’s annual survey.

The nice thing about sending food is that it gets consumed, and you can send the same gift year after year. Sure, you could send an umbrella with your logo on it. But, in reality, you can only do that once!

When it’s one good thing that they can’t get anywhere else, like pecans from Louisiana or citrus from Florida, the client starts to crave it and look forward to receiving it each year.

Matt Colvin, a partner in Zollinger & Colvin Wealth Management Group of Raymond James in Baton Rouge, Louisiana says his firm prefers sending food because people are less likely to perceive it as unwanted clutter. “With food, they can experience the gift and enjoy it and remember it and talk about it,” he says.

If your clients are scattered in multiple locations, send something that focuses on the place you’re from, says Sharon-Frances Moore, a business etiquette expert and founder of New York City-based firm Shances . “Something personal where you’re from says this is the best of what I have from my area.”

Colvin’s firm used to send a dessert tray from a Chicago-based company to its clients every year for Christmas. After 20 years, Colvin changed things up and sent tins of treats from our pecan company.

“We never received a thank you after 20 years, then the first year we sent out pecans from Cane River Pecan Company, we got thank-you notes and thank-you calls,” Colvin says. “The response from the clients was overwhelming.”
Want to learn more about how to select amazing corporate gifts? Download our full guide below!

no more paperweights

Brand Building for the Corporate Gifter

A great corporate gift delights your customers and reinforces your company’s values. A veggie-burger producer most likely isn’t going to send steaks to its customers, and you shouldn’t send a gift that’s at odds with your brand either.

Here’s how to ensure you deliver the right message with your next corporate gift.

Apply Your Logo Tastefully

The most obvious way to brand your gifts is to include your logo, but you need to do it properly.

Your branding should be subtle, says Sharon-Frances Moore, a business etiquette expert and founder of New York City-based Shances. Aim to leave a subliminal impression by applying your logo tastefully on something the recipient will keep. For example, if you’re sending food, have it packaged in a reusable tin that’s nice enough to keep; your logo on it will be a constant reminder of your company.

Continue reading Brand Building for the Corporate Gifter

When Is the Best Time to Send a Corporate Gift?

The timing of a gift can be just as important as what you send. This is as true in corporate gifting as it is personal gifting. Here’s how to time it just right.

Make an Impact During the Holiday Season

While the prime time for gifting is still several months away, it’s never too early to begin planning your holiday gifting strategy. It’s no secret that November and December are popular months to send corporate gifts. However, it requires some thought if you don’t want to get lost in the onslaught of gifts. Or lost, period, since some offices are practically empty during that time.

Continue reading When Is the Best Time to Send a Corporate Gift?

How To Create a Corporate Gifting Policy

Everyone loves receiving tokens of appreciation. Heartfelt acknowledgements like client gifts can express what words often cannot. However, preserving balance while honoring ethics within relationships can be tricky business. While formalized contracts govern many financial transactions, companies and their representatives can find themselves “winging it” when giving or receiving gifts. Experience has taught us that establishing a corporate gifting policy can prevent unintended awkwardness and ensure that every gift is always the perfect gift – exactly what it should be.

Continue reading How To Create a Corporate Gifting Policy

Gift Giving and Diversification Within the Oil and Gas Industry

The only certainty in business is the inevitability of change. As the energy sector monitors the swinging pendulum of supply and demand, boom and bust, they find themselves shifting business models and surveying unfamiliar shores. Experienced industry executives recognize this latest downturn as marking a “transformative period” of reinvention, redirection, innovation and resourcefulness. However, these challenges also mean opportunities to open new doors, form new partnerships and build new alliances. In fact, according to the Harvard Business Review, “History shows that the best deals are made in downturns.”

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5 Surprising Health Benefits of the Pecan

National Pecan Month celebrates the value of the pecan, that delicious foundation in so many of our favorite indulgences. Even without their sweet dressings, pecans are a delectable staple able to keep your mind and body active all day long. Packed with power in such a small package, these tree nuts were lauded as “health capsules” in a study published by the National Institutes of Health. Here are five surprising health benefits that pecans provide.

Continue reading 5 Surprising Health Benefits of the Pecan