Category: Corporate Gifts

Gift Giving and Diversification Within the Oil and Gas Industry

The only certainty in business is the inevitability of change. As the energy sector monitors the swinging pendulum of supply and demand, boom and bust, they find themselves shifting business models and surveying unfamiliar shores. Experienced industry executives recognize this latest downturn as marking a “transformative period” of reinvention, redirection, innovation and resourcefulness. However, these challenges also mean opportunities to open new doors, form new partnerships and build new alliances. In fact, according to the Harvard Business Review, “History shows that the best deals are made in downturns.”

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Corporate Gift-Giving on Professional Holidays

While we think professional holidays deserve full recognition (translation: a full day of recreation or vacation), in reality, they’re usually limited to simple observances. Fortunately, that makes an unexpected thank you from the boss that much sweeter. If you’d like to reward the people who make your business successful, we’re ready to help!

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Assessing the Success of Your Gifting Strategy

Intangible Assessment?

Profitability comes down to assessing the return on investment (ROI) of every business metric, and corporate gift giving is no exception. In fact, as entrepreneurs and corporations alike focus on making less count for more, client gifts – and the anticipated resulting client retention – increasingly undergo piercing scrutiny. While ROI is often seemingly intangible, the four conventional standards for recognition of revenue still apply:

  • Collection probability.

  • Completed delivery.

  • Evidence of an arrangement.

  • Determined price.

Loosely translated, these four provide a lens to clarify the relationships you have with clients, suppliers, employees, banks and even shareholders – and the worth of strengthening or maintaining them through gifts.

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The Importance of Corporate Gifting Frequency

The art of sales is like dating; you will have the same feelings of anticipation and hope that the evening will be successful. As with dating, the process of making a sale doesn’t end with just one meeting. You must continue to nurture the relationship by making subsequent appointments and communicating by telephone. In dating, you expend this effort to cement a romantic relationship with another person. With sales, you are strengthening a business relationship. One thing that can help you with both is a periodic gift.

Gifts for New Clients

When you are dating, you will learn that everyone you meet is not a match for you. This also occurs in the business world, and it is the reason that new and old companies alike must continue their marketing efforts so that they can bring in new customers. Gift giving helps people accomplish this goal very well. It is also an excellent way of breaking the ice in the beginning. For example, it’s highly advantageous to have corporate gifts for your guests when you are hosting a promotional event in the community. You could even hold a raffle and give away more thoughtful client gifts. Like a dating partner, these clients will remember you and your brand long after the event is over. Continue reading The Importance of Corporate Gifting Frequency