December is the month most businesses find their lobbies overrun with gift bags stuffed with sussies and food trays laden with holiday treats. It’s simply what they’ve come to expect from their vendors after all these years. And that’s great for you because this gives you the opportunity to stand apart – from both the competition and the clutter.
How To Stand Out? Send That Gift in January.
Think about it. January marks the end of two straight months of merriment that include Halloween, Thanksgiving, Christmas, Hanukkah, and New Year’s Eve. The first day back at work after sixty continuous days of mirth can seem downright dull. No smiling faces, no upbeat music, no sweet treats. So much for a happy new year, right? Until, that is, you step in with the surprise your clients didn’t know they needed.
There are two superb reasons to send that corporate gift in January.
You’re Not Just Another Face in the Crowd
Instead, you’re the bright face of the even brighter new year. It’s your business card they’ll see now that the office break room has been cleared of the holiday hodgepodge. You’ll be the vendor they think of when they need to use your service. You’ll be top of mind when all the holiday hubbub has passed.
It Creates More Than Good Will
Research shows that 83% of CEOs believe that business gifts generate a measurable return on investment. In other words, yours is a gift that benefits both recipient and giver*.
Of course, giving the right gift is key here. Dropping off another click-top ballpoint pen with your logo isn’t necessarily going to differentiate you from the other guys. The right gift is the one that is small but meaningful. Keep in mind that many companies have policies limiting the value of corporate gifts. Anything too extravagant might run afoul of those rules. Small and tasteful beats big and gaudy when it comes to giving gifts to your clients.
Whether you give corporate gifts regularly or have never done so before, sending gifts in January can be a great way to maximize the effectiveness of this proven marketing tactic.
Keeping your business ahead of the curve means developing strong relationships — and lots of them. From clients and customers to business partners, vendors, employees and more, your list of vital players is ever growing and increasingly harder to handle. With professional gifting tips and industry insights, Cane River Pecan Company is here to help.
