In today’s ultra-competitive business world, corporate gift giving has become a very powerful tool for retaining clients, attracting new customers and increasing your revenue. In fact, a recent survey* of CEOs nationwide revealed that 83% believe that business gifts generate measurable, positive return on investment in addition to intangible benefits. In addition, 67% believe that the gift demonstrates that the giver values their relationship.
However, in order to be truly effective, the gifts you give must be memorable – which is why pecans or gourmet pecan gifts are such a great choice for corporate gifting. Pecans are delicious, unique and nearly everyone loves them, so your clients are sure to remember your company when they enjoy these special treats.
Following are a few more reasons why pecans are an outstanding corporate gift that can boost your company’s revenue, build your brand and strengthen business relationships.
1) Steeped in Tradition
Over the years, pecans have become a cherished tradition across the entire United States during the holidays, with many people using them to make pecan pies, pralines and other treats for their families every year. By giving the gift of top-quality pecans, you can create stronger, long-lasting relationships with your employees, customers and vendors – which will ultimately result in higher employee productivity and increased business with your clients and vendors.
2) A Cherished Luxury
Big, beautiful, flavorful gourmet pecans are considered a luxury by most people. This makes them cherished as a gift that they would normally not purchase for themselves. As an alternative to simply giving pecans, you can choose to give special treats such as pralines or a wide variety of other pecan-inspired delicacies. Either way, pecans are a gift that everyone will enjoy and remember – and being memorable is one of the most important factors for successful corporate gifting that produces a good return on investment.
3) Creates Connections
By giving a unique, memorable gift like pecans, you are creating connections – and with these connections comes loyalty from your customers. In fact, a full 40% of CEOs* say that business gifts increase their loyalty and their desire to work with the company longer – and 50% say corporate gifts that are memorable make them feel more connected to the gift giver. All of these factors will ultimately translate into increased revenue for your company when you give a high quality corporate gift such as pecans.
Looking for a gift they won’t forget? Learn more about corporate gifting and explore gourmet pecan gifting packages at Cane River Pecan Company.
Keeping your business ahead of the curve means developing strong relationships — and lots of them. From clients and customers to business partners, vendors, employees and more, your list of vital players is ever growing and increasingly harder to handle. With professional gifting tips and industry insights, Cane River Pecan Company is here to help.
