Intangible Assessment?
Profitability comes down to assessing the return on investment (ROI) of every business metric, and corporate gift giving is no exception. In fact, as entrepreneurs and corporations alike focus on making less count for more, client gifts – and the anticipated resulting client retention – increasingly undergo piercing scrutiny. While ROI is often seemingly intangible, the four conventional standards for recognition of revenue still apply:
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Collection probability.
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Completed delivery.
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Evidence of an arrangement.
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Determined price.
Loosely translated, these four provide a lens to clarify the relationships you have with clients, suppliers, employees, banks and even shareholders – and the worth of strengthening or maintaining them through gifts.
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