Fall In Pecantown, Louisiana

Blog Post – October 2024

When October finally comes around, I really start thinking pecans.  This is the time of year that you begin to see Halloween, Thanksgiving and fall decorations hit the store shelves.  Clothing catalogs appear in your mailbox featuring cozy sweaters and corduroy pants.  Food magazines begin to showcase the classic pecan pie recipe.  It’s my favorite time of the year.

When I was young, this would be the time of the year my father would “leave for the farm.”  Our pecan farm was located about two and a half hours from our home in New Iberia, Louisiana.  Papa would oversee the harvest and that meant, unless it was raining, he was there in Natchitoches, Louisiana, along the Cane River, making sure tractors, shakers and harvesters were ready to go, the orchard was swept of broken limbs, and his harvesting supplies were at hand.  Getting the harvest “in” before the winter rains was the job.  And what a job it was.  Between managing the labor you needed to haul in the tons of pecans he grew, and keeping up with broken farm equipment and dodging weather, it was real work.  But he loved it.  He loved his trees, he loved being outdoors, he loved problem solving and he loved seeing his pecans picked, sorted and sacked and ready for the market. 

I can still hear my brothers and I running though the dried pecan leaves on the orchard floor.  It’s so noisy you can’t dare sneak up on anyone.  It was the sound of October, the sound of fall, and the sound of my favorite time of the year.

Jady Regard, CNO – Chief Nut Officer,  Cane River Pecan Company 

Cool To Be Kind: The Link Between Giving and Personal Happiness

One simple little text emoji—the smiley face with rosy cheeks—expresses the emotion perfectly: that warm, fuzzy feeling you get after connecting with another person. Some might label it true happiness. Others might throw in a touch of humble gratitude and affection. Whatever it is, the true joy of giving has the power to transform us right down to the cellular level.

What’s really profound is that tapping that wellspring of emotion doesn’t have to be hard. It can be triggered by something as simple as a small act of kindness that we do for someone else. It’s as easy as a thank you and is a shareable gift in that by giving to others, we find our own personal happiness. In short, we can improve our own quality of life in any number of ways simply by being kind and giving to others.

Kindness Chemistry: The Healthy Benefits of Being Nice

Simply witnessing an act of kindness initiates a physiological response in our body with the release of a number of beneficial chemicals. Oxytocin is often called the “love hormone” because its release is associated with romantic feelings and mother-infant bonding, but its influence extends to more platonic dimensions like social relationships, generosity to others and the ability to trust. The release of oxytocin can even lower our blood pressure and reduce inflammation.

Dopamine is a chemical that is both a neurotransmitter and a hormone. It’s closely associated with our brain’s pleasure and reward centers. Its release is responsible for the euphoric feeling of “the helper’s high.” Even simple anticipation of something pleasurable can release dopamine.

Serotonin is a neurotransmitter that also acts as a hormone. It can make us feel calmer, more focused, happier even. It also makes us sleep better and aids healing.

Endorphins are natural pain killers that the body can release when stimulated. They not only relieve aches and pains so that we feel stronger, but they also make us more optimistic, improve our self-image, reduce anxiety and even help us lose weight.

If we’re the person performing a kindness for someone else, the positive response can be even more intense. Whether we simply witness them or actually perform them, acts of kindness are beneficial to our mental, emotional and physical wellbeing.

Kindness Improves Workplace Quality of Life and Success

When you consider that we spend about one-third of our lives working, our work environment has a direct impact on our quality of life. Researchers have found that the prevalence of five organizational behaviors—altruism, courtesy, sportsmanship, conscientiousness and civic virtue—matters to the success of both individuals and the companies where they work. 

In fact, the levels of these behaviors are predictive of everything from how managers evaluate employees and whether employees want to stay to a company’s productivity, cost efficiency, employee turnover rate and customer retention. When you consider that social behavior tends to encourage more of the same behavior in tight-knit groups, a little bit of kindness goes a long way toward making the workplace — and the world — a better place for all of us.

Unlocking the Benefits of Kindness

Kindness comes in many forms, and honestly, it really comes down to you. Here are a few simple ways to show kindness and give appreciation that cost little to nothing — while making you feel happier and more fulfilled in your everyday life.

1.  Send Handwritten Thank You Cards

A kindness as simple as writing a thank you—just a small handwritten note—can make us incredibly happy. A study at the University of Pennsylvania of 411 participants used various writing assignments as “positive psychology interventions.” The task, however, that elicited a “huge increase in happiness scores” was one in which participants had to write and personally deliver a thank you to someone they’d previously failed to recognize for their kindness. Writing those sincere notes of gratitude was a potent exercise. Not only did participants feel happier at the time of the activity, but also the positive effects lasted for a month.

 2. Give Verbal Appreciation First

Saying thank you in advance has punch. To prove it, the Wharton School at the University of Pennsylvania looked at the effect of expressing gratitude versus not expressing gratitude to workers tasked with calling potential donors for a university fund-raising event. When managers made a point of recognizing their workers’ efforts and thanking them in advance, those workers made 50 percent more fund-raising calls than the teams who received no thanks in advance. Something as simple as a front-loaded thank you can inspire people around you to offer their very best — and everyone benefits.

3.  Give Genuine Compliments

Compliments actually hold greater benefits for the giver of the compliment than the receiver. Saying something positive to or about someone requires that we think about them in a positive light—a process that can make us feel closer to them. The really interesting twist that researchers discovered was why so many of us hesitate to give compliments: social anxiety. Since a study on that very topic leads us to the conclusion that kind acts relieve social anxiety, looking for the good in others and complimenting them on what we find is a sound way to build our own sense of social connection and security.

4.  Spend More on Others than on Yourself

Study after study demonstrates that giving to others makes us happier than keeping things for ourselves. The classic study from 2008 looked at how people spend their money, finding that “spending more of one’s income on others predicted greater happiness.” Even when the study gave study participants money and directed some to spend it on themselves and others to spend it on someone else, members of the second group reported greater levels of happiness than those who’d been told to spend it on themselves.

Another study directed individuals to recall previous purchases—either for themselves or for someone else. Those who focused on purchases made for someone else reported greater levels of happiness. In fact, the happier those individuals felt, the more likely they were to spend an additional monetary windfall on someone else.

So, an additional benefit is that the joy of giving can be recalled repeatedly over time to encourage more giving and add to our reservoir of happiness.

Make Kindness Your Calling Card

If you’re feeling the urge to spread a little kindness this season, Cane River Pecan Company’s collection of gourmet pecan gifts and Southern specialties is a perfect place to start. Explore our collection, or reach out to our corporate gifting specialists. Go ahead and delight the special people in your life—and reap the benefits of a gift well given.

8 Heartwarming Office Traditions to Bring Holiday Cheer

Holidays often represent the height of corporate gifting in all of its forms. Meanwhile, clients, team members, managers or vendors all need fun events to look forward to at work — and especially during the holidays. Over time, seasonal activities can become favorite office traditions that everyone will look forward to year after year, building enthusiasm, motivation and good will. All it takes is the right mix of thoughtful corporate gift giving elements—a bit of time, a few resources, some effort, a shot of creativity and lots of inclusive ideas. Here are some of our all-time favorites:

1. Organize a Team Outing

Keep it fun and simple. It should be a few stress-free hours for everyone to do something together and power down—go out to lunch, go bowling, tour a local attraction or even volunteer at a favorite charity. Just about anything off-site can be a refreshing change of pace. Ask for ideas, and be generous with the invitations. You might be intrigued by how interesting some of the suggestions might be.

2. Arrange an Ugly Sweater Day

Gaudy, loud holiday sweaters that are too much of everything have become a must-have holiday activity for many. In fact, ugly holiday wear has expanded to allow for a truly impressive holiday ensemble that may include pants, ties, leggings, shoes and more. You might even want to award a few superlatives for employees who show up in the most creative outfit. Set your office’s official “Ugly Sweater Day,” and watch the festivities unfold!

3. Cheer Up Their Day with a Cookie Tray

Cookies are the classic holiday sweet. Pick a day for your cookie event, invite everyone to bring servings of their favorite cookies and show up ready to share. If people in your office like to bake, homemade is great. However, purchased trays are also great (and convenient), offering tasty varieties of holiday favorites. Be sure to include a few diabetic-friendly or gluten-free selections for those with dietary restrictions or allergies.

4. Give to a Local Charity

Donating to a good cause together is a wonderful way to grow closer as a team. Elderly residents at your local nursing home may be thrilled to receive new slippers or nonslip socks. Local animal shelters love holiday donations of cat and dog food, cleaning supplies and litter. Boys & Girls Clubs often have donation wish lists that include everything from school supplies and movie tickets to USB drives and scientific calculators. Giving to those in need is truly corporate giving at its finest — and it’s a great way to make your entire team feel warm and fuzzy this season.

5. Declare a Decoration Spirit Week

Nothing says Christmas like cheerful decor to set the mood. Cubicles, lounges, meeting spaces, offices, lobbies, lockers, and even doors and thresholds can benefit from a bit of holiday sparkle, so why not make things fun by hosting an office-wide decoration contest for work spaces? You can even choose to incentivize team members by offering a prize for the best decorations.

6. Have a Potluck or Catered Lunch

Sometimes humorously referred to as “pig-ins,” potluck lunches are amongst the most popular workplace holiday events. The idea is simple: Everyone brings a favorite dish to share, and with so many participating, it becomes a great time to not only enjoy holiday staples but to also expand your palate with new culinary delights. An alternative option that requires less work on your team’s part is to have a large catered lunch. Regardless of which option you go with, be sure to have takeout boxes available for individuals who might otherwise miss out or for anyone to take leftovers at closing time.

7. Exchange Gifts at Work

Two perennial favorites in gifting games are Secret Santa and White Elephant gift exchanges. For Secret Santa, gifting is anonymous, and the fun is in each recipient trying to guess who their Secret Santa might be. For white elephant exchanges, the fun is in watching each participant decide whether to open a new gift or steal one that someone else already has. Either game offers plenty of entertainment and fun for your crew — with relatively little investment or time commitment.

8. Give Corporate Holiday Gifts That Everyone Will Love

An official gift from the company or business brings a successful year to a close on a high note of appreciation for jobs well done, challenges well met and potential for the year to come. Like all of the other traditions we love, the best gifting strategies are inclusive rather than exclusive:

  • Employee gifts represent a huge thank you to the workers who have remained committed to doing a good job despite the challenges of the past few years.
  • Vendor gifts serve as a reaffirmation of the partnerships you’ve struck with other business owners and suppliers.
  • Client gifts deliver that extra attention so crucial for keeping current clients happy and firming up relationships with newly developing ones.

A lot of options are available out there, but gifts of food are always winners—especially when they’re distinctive treats that recipients can share with family. The best choices often become something everyone looks forward to year after year.

Give Tastefully This Season

Nothing else is quite like the look, taste, smell, texture and crunch of a gourmet pecan, and we take it all a step further with custom arrangements and personalized tins that leave no question in a gift recipient’s mind of the quality treat they’ve received.

If you want to give something memorable this holiday season, let our corporate gifting specialists help you find the perfect gifts to make their season. Whether you’re gifting clients, employees or vendors, the selections at Cane River Pecan Company have you covered with premium pecan treats, pecan pies, popcorn and a variety of Southern specialties.

How to Use Gifting as a Tactic for Trade Show Networking

When it comes to growing your network and reeling in new opportunities for business, trade shows are quite literally the land of milk and honey for company leaders and their marketing teams. After all, trade shows are the fundamental meet-and-greet events of nearly every industry — the place where we can make those essential connections with vendors, partners and clients. Connections that ultimately shape the evolution of our products and services. To put it simply: they’re a big deal!

Each booth highlights the latest innovations, and they naturally draw competitive business people with shared interests together. The number of like-minded professionals and enterprising start-ups boost the energy in a hall, offering a whole new level of enthusiasm and connectivity.

Making new friends face-to-face is easy enough for the seasoned salesperson. The problem becomes how to sustain those new business relationships after the trade show ends and communication turns digital or increasingly difficult with geographic distance. This is where corporate gifting shines. Sending a well-timed follow-up gift offers a cost-effective and professional way to keep you front and center, reminding your connections that you are indeed the person they want to work with.

The Who’s Who at Trade Shows 

Understanding the value of the connections you can make at tradeshows is illustrated easily by the demographics of people who frequent each event. These aren’t everyday lay people passing through. In fact, the majority of people passing by each booth every hour could more than likely be the exact kind of people your business needs as a partner or client. Typically, attendees fall into three categories:

Relationship Strengtheners

They want to continue, refresh or deepen current business partnerships with one-on-one activities associated with the trade show and surrounding environs.

Opportunists

They may be dissatisfied with their current vendors or suppliers and are screening for a business partner who offers a better fit for their expectations.

Exhibitionists

They have made advancements or improvements that they want to showcase and introduce to existing and potential new clients as a selling point. This includes both start-ups eager to make a splash in the industry as well as experienced business people who want to expand or solidify their serious client base.

Because of the potential value waiting in the crowd, businesses are expected to up their game. Simply put, trade shows are such an essential part of business-to-business relationships, and having a poor networking strategy does your business no favors. Plus, with so much competition on the floor for the attention of attendees, having a tactic like follow-up gifting can truly separate you from the pack.

The Benefits of Follow-Up Gifting

Most companies will reach out following a trade show. However, they often fall back on impersonal mail-merged emails or boilerplate direct mailers. These gestures take little effort and are easily deleted or discarded with little regard for the sender. In fact, following a busy trade show, companies or clients may receive a flurry of these follow-ups, most of them indistinguishable from the others. The real question is how to stand out as a serious contender who will deliver what is promised.

Corporate gifting is the giving of a small token of respect and gratitude. Amounts of worth are typically nominal, but ideally, the gift shows a bit of thought. The focus is on professional courtesy and a willingness to invest time and effort to make a business partnership work for both of you. Ultimately, the idea is to set you and your company apart from the rest of the competition. Here are a few ways follow-up gifting can give you the edge:

Memorability

A well-timed gift from the friendly face they recently met is a great way to jog the memory and place you top of mind. Plus, if you really want to be remembered, food takes advantage of a thing called sensory memory. Food gifts involve all five senses—taste, touch, smell, sight and even sound. From the crinkle of a wrapper or the texture of an item in the hand to the aroma, and the savory or sweet taste, food is powerful in its ability to create memories. This, of course, can help make you more memorable. After all, you never know. Your food gift may prove to be the only thing they actually have time to eat on a busy day.

Brand Awareness

Choosing tasteful, appropriate yet somewhat personalized corporate gifts reflects upon your own brand and reputation by association. Do you give out the same mug or pen to everyone to add to their collection, or do you give something a bit different, something that they can enjoy and perhaps share—something that shows you enjoy something small but of quality in common?

Indication of Work Ethic

Extending your hand with a professional yet personal gesture demonstrates that you’re not only willing to do the work you need to do but also invest in your partners. A corporate gift should be small, but it should also be indicative of the kind of business relationship you want to establish or maintain. It also conveys the comforting sense of plenty, generosity and a well-managed enterprise versus the unsettling impression of scarcity.

Get an Edge with Gifting

Staying relevant in today’s business world takes solid networking tactics. Follow-up gifting after trade shows — and even gifting just for staying in touch — are simple ways to enhance your networking success and boost your industry partnerships for the long term. 

If you would like to know more about ways you can tastefully enrich your business-to-business relationships, reach out to the gifting experts at Cane River Pecan Company. We can help you find the perfect memorable gourmet pecan gift to keep you at the top of every contact’s list.

Ready to Get Started?

Our team is experienced in corporate gifting and can help you select and send the perfect gifts for everyone on your list this season. Contact our Gifting Specialist today at 1.800.293.8710!

5 Ways to Preserve the Spirit of the Holidays

When you think of the holidays, you probably imagine scenes of carefree fun and displays of love. Families enjoying cozy nights in. Friends experiencing the magic of winter outside. Loved ones sharing moments and surprising each other with tokens of appreciation. But it seems, somewhere along the way, that spirit has slowly begun to slip away.

According to a report by Business Insider, nearly 40% of Americans said that they would skip the holiday season altogether if they could because of the season’s overwhelming stress levels. When you see a number like that, you’ve got to ask: how did “the most wonderful time of year” become such a nightmare for so many?

The most likely culprit? We simply don’t have the time or money to enjoy it. 69% of people say not having enough time and money makes enjoying the holidays difficult. And that shouldn’t be a surprise. After all, the feeling of constantly being on a schedule, not having downtime and being under financial pressure are enough to exhaust anyone. 

This time of year is one of our absolute favorites at Cane River Pecan Company — and we believe it doesn’t have to be this way. Here are a few ways you can lighten your own load this year and bring back the spirit of the season for your family.

1.  Enforce Work-Life Boundaries

The last three months of the year tend to become a whirlwind sprint for most industries, leaving employees working overtime or having to pick up extra shifts. Unfortunately, this means we’re stuck pouring our precious holiday time into spreadsheets, word docs and business meetings, leaving us with little energy and free time to really enjoy the season in all its glory.

The best course of action is to plan ahead. If you have unused PTO by the end of the year, be sure to schedule days off to guarantee you have breathing room for personal time. When it comes to your workload, make a schedule for accomplishing tasks, and set boundaries for yourself to protect your offline hours. That may mean not checking your work email past 6pm or on weekends and letting your supervisor know that you are over scheduled when work hours aren’t enough. 

2.  Increase One-on-One Time

Despite what you may think, one-on-one time actually grows quite scarce once the latter half of November hits. We might be seeing more people, but with so much bouncing around from event to event and errand to errand, we actually don’t often take the time to sit down and enjoy spending time with loved ones.

Be intentional about how you visit with others this season. Some days, we have to be on a schedule. But for the days we don’t, put down the phone, pull up a chair and let yourself lose track of time enjoying the company of others.

3.  Enjoy Something Spontaneous

Part of the holiday magic are the things we don’t plan for — the impromptu visit from our childhood friend or a surprise engagement. Part of the problem with the holidays becoming so busy is that we make the mistake of overplanning everything. When every hour of our week is accounted for in a calendar, it leaves little room for something unexpected to happen.

Leave yourself pockets of time just to enjoy the atmosphere. Take the family on a car ride looking for Christmas lights. Make a detour at lunch to try the new holiday drink special at your local café. Unplug with a night of feel-good movies. Little unexpected adventures can bring excitement to your season that gets lost when we overplan and overschedule our days.

4.  Spend Less Time in Stores

Almost 50% of people say that holiday shoppers are their main source of anxiety. With increased traffic, time pressures and the threat of COVID-19 still looming in crowded public spaces, it’s no wonder that spending large amounts of time hunting down gifts in person drags down the mood.

To reduce your in-store time, consider consolidating all of your shopping to one day or do shopping online. You can also brainstorm non-traditional ways to treat the people on your list.

5.  Streamline Gifting

Even if you decide to skip shopping in person, coordinating gifts for a list of people online can still present its own challenges. For one thing, placing multiple orders from different stores can present logistical challenges if one of your packages becomes lost in transit or placed on backorder.

You can streamline your online gifting by working with a company that specializes in holiday gifting. These vendors often provide a selection of gifts to suit a variety of tastes and they can help coordinate your order so everyone receives their gift on time. Not only do you leave your loved ones with a lasting memory — but you also save so much time and headaches in the process.

We’ve Got Your Back This Season

At Cane River Pecan Company, we understand better than most just how hectic the holidays can be. That’s why we’re committed to helping everyone send unforgettable pecan gifts to their loved ones this season. From unique pecan specialties to bulk ordering and shipment, we can make your Christmas shopping simple and stress-free — so you have more quality time for everything else on your list! Get started today by visiting our online store or calling 1-866-475-6278 to speak with a gifting specialist.

4 Reasons Every Wealth Manager Should Give Client Gifts

As is the case in many industries — but especially within wealth management services — having a strong client network is integral to the success of your business. Because of the nature of wealth management work, the ideal client tends to be more discerning of the people they work alongside, socialize with and entrust their money to. Simply put, these people want to work with advisors who make them a priority.

With heightened standards in mind, finding ways throughout the year to remind clients of the value you bring can spell the difference between a fast-fizzled engagement and a thriving, long-term partnership. And as for new opportunities? Well, the same can be said for getting your foot in the door with prospective clients, too.

Reach out to our gifting specialist today!

The Benefits of Client Gifting

Sending quality gifts is one of the best ways to strengthen and create connections with valuable contacts. Whether you’re trying to solidify current partnerships or you’re reaching out to new prospects, gifting offers a solution that rewards your effort in a variety of ways. Here are four of the biggest benefits you can expect from sending your partners an unexpected gift this season.

1.  Stay Top of Mind

With “banner blindness” and ad exhaustion seemingly stronger during busy shopping seasons, having a way to subtly remind people of who you are and the services you offer is invaluable. With gifting, you have a great tactic for keeping your name in front of clients and prospects in a way they’ll actually appreciate. After all, no one is hitting the skip button on a fresh box of pralines.

2.  Emphasize Your Client’s Value

Remember, your clients know their own worth. They want to work with someone who recognizes it, too. By sending them quality gifts — no matter the time of the year — you are illustrating how important they are to your business. If you’re willing to put forth this type of effort to recognize them individually, you’re likely working very hard on their financial behalf as well. 

3.  Reward and Encourage Loyalty

There just can’t be enough said of clients who stick by your side. With a market chocked full of competitors, loyalty is harder to come by these days — so you should reward it when you can. Consider creating gifting tiers for your current pool of clients, and send upgraded gifts to those who stay with you longer. This makes long-term partners feel appreciated for their commitment and trust in your expertise.

4.  Expand Your Reach

Don’t limit yourself to just current clients. Gifting can also be leveraged to establish connections with prospects, too. A thoughtful token or shareable box of treats with a warm greeting shows initiative and willingness to go the extra mile — two attributes that raise the stock of any wealth advisor. Plus, if you time your gifts right, they can help trigger an influx of new work just when you need it.

Stand Out This Season

At Cane River Pecan Company, we understand that making a big impression on your most valuable contacts is important. That’s why we make corporate gift fulfillment simple and stress-free. From gift selection to customization and order support, our specialists can help you every step of the way to find the ideal pecan gifts and unique Southern specialties to delight everyone on your list this year.

Reach out to our gifting specialist today!

The 5 Biggest Benefits of Giving Your Employees Gifts

There’s no doubt about it — happy, hardworking employees make the business world go ‘round. They drive production and ensure that customers receive a satisfying experience with the product or service.

But as time goes on, many businesses find that keeping employees engaged in their roles can be a real challenge. And of course, the more employees become disconnected, the greater the toll it takes on everything, from customer satisfaction to product output and sales. Simply put, if employees aren’t satisfied with the place they work, it’s going to show in the bottom line.

So how do business leaders begin to address the problem? While there are many things every company should have in place to address personal issues with employees — like a functioning and capable HR department —there are also everyday actions leaders can take to ensure their team feels seen and appreciated. One of the simplest ways to do this is through employee gifting.

Gallup studies show that recognizing employees for their hard work, skills and individuality offers businesses a wide spectrum of benefits. If you’re considering starting an internal gifting program at your organization, here’s some potential perks you can look forward to:

1. BOOSTED PRODUCTIVITY

As it turns out, employees who have something to look forward to or gain from going the extra mile tend to do so — which helps increase your bottom line. By giving routine recognition for hard work and exemplary performance, you set the standard for the entire workforce and encourage everyone to put their best foot forward in hopes of a reward.

2.  CONSISTENT PERFORMANCE

Milestone gifts and weekly, monthly or even quarterly productivity rewards act as constant reminders to your employees that their work matters and can earn them additional prestige, money or rewards. This helps keep them on track for things like monthly work goals, daily timesheets or other productivity metrics that may otherwise be hard to maintain long term.

3.  ENHANCED CUSTOMER SATISFACTION

The majority of your customers first come into contact with your employees — not you. With that in mind, ensuring your workers are happy and engaged in their roles is essential to maintaining good standing with all of your external audiences. Employees that feel valued and important are more likely to do their jobs better and give customers a positive — perhaps even memorable — experience.

4.  LOWER EMPLOYEE TURNOVER

Why do employees leave companies? It can be a hard question to answer because, the truth is, they leave for many reasons. However, it can’t be denied that a major contribution to turnover is simply unhappiness. A Harvard Business Review survey found that employees that stay at their jobs for longer than six months post-survey were 31% more likely to say they found their work enjoyable. Create a place people enjoy working in, and you’re more likely to hold onto your pool of talent.

5.  HIGHER ENGAGEMENT & ATTENDANCE

When we envision our brainstorming sessions and company-wide meetings, we often see a room full of smiling faces eager to offer ideas and get involved. Waning work interest from your employees often presents itself as forms of apathy, distraction and absenteeism. Keep workers passionate about your business’s goals and aspirations by giving rewards to those who help reach milestones or contribute valuable ideas that move the chains up the field.

Happy Employees Make Successful Companies

When a company’s success rides on the motivation of its employees, staying connected to everyone on your team becomes a top priority. If you’re looking for ways to encourage your crew, boost morale and gain loyalty, a gifting program can make all the difference. 

At Cane River Pecan Company, we are corporate gifting specialists. With our collection of gourmet pecan gifts and southern specialties, we offer a variety of options to delight and reward your entire team. Explore our selection online or reach out today by calling 1.800.293.8710 to see how we can help customize a solution for you.

4 Big Ways a Gifting Specialist Can Help Your Business

When you’re trying to grow your business or make new professional connections, you don’t exactly have time to also be a gifting expert. Though it sounds simple from the outside, corporate gifting is filled with nuances, etiquette and timelines that are hard to navigate on your own. This is precisely the reason why having a gifting specialist in your corner is so helpful — especially during busy seasons like the holidays or peak sales times.

At Cane River Pecan Company, our lead gifting specialist is Sandy, and she leads a team of advisors who help customers like you plan the perfect gift drop for their most important contacts. If you’re thinking about running your own gifting program for your business this year, here are a few ways that experts like Sandy can help you make the most of your gifting efforts.

1. Gifting Guidance

Finding the right gifts isn’t always as easy as it seems, especially when you have a massive list of recipients and a limited budget. A good gifting specialist will help you analyze your list to determine who gets what type of gift and then match those groups to great selections within your price range. Our team of gifting specialists has an expert-level understanding of the gourmet pecan gifts we offer. This allows them to be able to make great recommendations based on how many people you’re sending to and how much money you’d like to spend.

2.  Order Strategy

Maybe placing orders is simple when you only have a handful of recipients. But for businesses planning on hitting all their bases for the season, order placement and gift timing can be complex and frustrating to nail down. When you work with a gifting specialist, however, that process gets streamlined quite a bit. Not only can they help manage your order list, but they can also give advice on timelines to make sure your surprise arrives right when you intend it to. At Cane River Pecan Company, Sandy and her team take the stress out of order placement. Whether you choose to shop online or call us directly, all you have to do is provide her with the details — our team will handle the rest.

3.  Bulk Shipping

Organizing large or multi-destination orders can be really challenging for any business development professional. There are many moving parts and factors to consider, and coordinating it all takes a lot of time — something busy business leaders just don’t have. That’s where a gifting specialist makes all the difference. Our experts help assess your pool of recipients to ensure everything gets sent to the right person on time. Our team even provides a gift list spreadsheet to help you organize your list prior to ordering.

4.  Customization Support

Adding your brand to any gift you send in a professional capacity not only helps your recipients remember who sent them — it makes a statement about your company’s standards as well. Corporate gifting is a business investment, so making the most of that investment usually requires ensuring your gift will stand out. If you’re looking to boost your brand’s image, a gifting specialist can help identify customization options for gifting that will add to your brand’s image and make a big splash with recipients. For example, our team works with clients one-on-one to create the perfect custom look for every order. We handle the logistics, so all that’s left to do is provide your logos and let the team work their magic.

Get Started Today

When gifting is an integral part of your business outreach, getting connected with a gifting specialist early on is your best bet to find success. The sooner you begin exploring gifts and planning your strategy, the more options your company will have access to — and the more beneficial a gifting specialist will be to your efforts.

If you’re considering Cane River Pecan Company for your gifting needs, reach out to our team today. From gift selection and customization to sending, Sandy and our team of gifting specialists have your back and will help you find the right solution to ensure all your favorites feel the love this season.

How to Start a Corporate Gifting Program for Your Business

Updated: 11/10/2023

Corporate gifting is a memorable touchpoint that can lay the foundation for a strong relationship with employees, vendors, prospects, and clients. It’s a way to show your appreciation while also planting a nugget of psychological motivation to establish a lasting connection.

That’s not just hearsay. According to Deloitte, 78% of businesses believe that corporate gifts offer a substantial ROI in terms of brand recognition and relationship building. With that number in mind, imagine what a solid corporate gifting program can do for your company’s bottom line.

While sending gifts might seem simple enough, doing things by the books is a little more complex. Here’s how you can start a successful gifting program at your business.

1. Establish a Budget

Setting a firm budget for gifting is paramount. It’s the very first step in the process because all of your decisions moving forward hinge on the amount of money you can spend. Your budget will ultimately dictate who gets a gift and what kinds of items you can afford. Despite the best of intentions, sending a pricey present to every client, employee or vendor is just not feasible. And while it sometimes pays to shower clients with goods, going over-the-top for every connection can do more damage than good.

A successful gifting program is a little more selective, and your budget will be one of the first determining factors you’ll need to know. Think of corporate gifts as an investment for the future of a business relationship. The last thing you want is for that investment to go into the red.

2. Define Your Gifting List

With your budget in mind, you can start building your recipient list. The goal is to show your appreciation for the people who make your business successful. But of course, every client, employee and vendor’s impact is a little different.

Start by making a list of the individuals who bring the most value to your company. They could be longtime vendors or clients who consistently invest in your product or service. Those are the relationships you want to continue fostering most, and a more distinguished gift will ensure that your company is always on the top of their mind.

After that, you can move onto those who provide things you value. While these recipients might not be your most lucrative or high-producing, they have the potential to get there. Sending them a memorable gift could be the thing that pushes their contributions to your business even further.

After you build your recipient list, it’s good to separate those individuals into different gifting tiers. A hierarchical system will make choosing client gifts more manageable. It helps you find appropriate presents that impress while still keeping your budget in mind. For example, an affluent client whose relationship has a higher lifetime value will go into the highest tier. They could receive a more expensive gift because the value they bring to the company is more. Meanwhile, a lower-tier recipient will still appreciate something that’s both simple and tasteful.

3. Create a Corporate Gifting Program Policy

There’s a good chance that other employees will handle many of the gift-giving duties. To ensure that things go off without a hitch, it’s a good idea to create a company-wide gifting policy. Not only do your policies govern how gifts go out, but it simplifies the process and creates a similar experience for clients and vendors across the board.

The policy should outline your program’s gifting approach. For example, it can cover:

  • Who receives a gift
  • What gifting tier each recipient belongs to
  • How much money employees can spend
  • When employees can send gifts
  • How presents align with corporate values
  • Guidelines for choosing client gifts

The gifting blueprint can also include suitable gifting practices and the steps your employees should take before sending items out. From a legal standpoint, corporate gifting is quite complex. The SEC has strict rules for financial service providers. Laws exist for government officials and medical professionals, too. On top of that, recipients might work under distinct gifting policies that prohibit certain items. Your in-house corporate gifting policies should cover all of those unknowns. Have your employees verify what’s appropriate and what’s not.

4. Choose a Gifting Timeline

For an annual corporate gifting program, your timing makes all the difference. You don’t have to limit yourself to holidays or special occasions. Those gifts are predictable and have a much lighter impact compared to more thoughtful moments.

Consider when a recipient works with you most. Then, send a gift at just the right time. For example, CPAs are utilized most during the spring. So, they can send clients gifts at the beginning of the year to stay fresh on their minds around tax season.

The same principles can apply to seasonal vendors or clients who make a big purchase once or twice a year. By timing your gifts strategically, you can make a substantial positive impression your recipients will remember.

5. Selecting a Gifting Partner

Last but not least, you need to choose the right gifts. The corporate gift industry is valued at $242 billion and expected to reach $306 billion by the year 2024, so the possibilities are endless. While you can pick out individual items, working with a gifting partner is much easier.

Gift vendors offer a variety of gifts to meet all budgets and needs. Plus, they take care of the little details like order preparation, customization and shipping to a large list of recipients. These capabilities may seem trivial, but they go a long way to simplify things on your end.

Find the Perfect Pick at Cane River Pecan Company

Ready to start your company’s gifting program? Cane River Pecan Company offers a wide range of gourmet pecan gifts and Southern delicacies to surprise anyone on your list. Plus, they have a team of corporate gifting specialists who can help you choose client gifts and prepare your order. Check out our website today and start fostering those all-important professional relationships.

The Science of Taste: How Delicious Gifts Can Make You Memorable

Corporate gift giving has a long tradition in food: premium nuts roasted to a caramelized crunch, hand-crafted chocolates rich with fillings, fine wines lush with the sweet tastes of summer. These treats are feasts for the senses that — whether we realize it or not— leave calling cards in our brains. 

Because of how deeply our senses are intertwined with memory, gifts that deliver delicious flavors or smells are meaningful ways of reaching out to others—especially in the world of business partnerships and client retention. 

The Science of Taste and Memory

Taste triggers memory. We know it’s true, but why is it such a powerful reaction? In The Omnivorous Mind: Our Evolving Relationship With Food, published by Harvard Press, John S. Allen explains that as human beings, we’re essentially hardwired to link food and memory through both nature and nurture.

The Nature Connection

Our brains are designed to absorb experiences through the senses and then record them as memories. Much of this happens in the hippocampus, a part of our limbic system that deals with emotions, memory and emotional processing.

While the hippocampus is our most basic structure for forming memories and recalling them, it’s also responsible for the spatial memory we count on—knowing where things are, where we are and how to navigate. Essentially, the hippocampus helps us organize and remember our world so that we can survive, and since food is so vital, it qualifies as a significant memory to record.

In addition to handling memory and emotion, the hippocampus is also associated with our digestive system and has receptors for hormones like insulin, for example, leptin and ghrelin—hormones that regulate our energy supply, let us know that we’re satisfied or alert us that we’re hungry.

Interestingly, in addition to the hippocampus, the limbic system also includes the olfactory bulb, responsible for our sense of smell, as well as the amygdala, critical to attaching emotional value to memories and sensory experiences.

To make the relationship even a bit more interesting, when we eat something we really like, our brain releases dopamine, a neurotransmitter that lights up our brain’s reward centers and turns what might otherwise be a short-term memory into a long-term one.

With all of these structures and functions in one area of our brain and working together, it’s little wonder that memory and taste—and even smell and emotion—are so closely entwined with one another.

The Nurture Component

Our palates develop over time, blending our personal preferences and the way our family and friends eat with the foods that our culture encourages. A big part of this stems from how we tie food to special occasions as a celebration marking a point in time—birthdays, holidays and vacations, for example.

We recognize moments of significance with the sharing of food—everything from potlucks and picnics to birthday cake or homemade beignets made together that day. With food so essential to our survival and our relationships within a community, its very presence in any given situation becomes meaningful.

In this way, many of our food experiences live as long term memories, and thanks to conventions and culture, they’re likely to be repeated. Ultimately, through both nature and nurture elements, food not only retrieves old memories but also creates new ones. 

Making Tasteful Memories With Corporate Gift Giving

Food holds potential to be a powerful connector between people—especially if it can evoke feelings that are unique. That’s why—even without the scientific data—we simply know that a personalized tin of melt-in-your-mouth gourmet cookies will be more memorable than just another pen or mug. 

Link your gift of deliciousness with a significant date, accomplishment, holiday or anniversary—how many years you’ve been doing business together, for example, or the week prior to a trade show where you always see one another—and it becomes a reassuring touchstone of mutual respect that they may even look forward to receiving.

“Emotion and novelty tend to make events more memorable, and those tied in some way with food may make for even more powerful memories.”

John S. Allen

In business, staying in touch and communicating with authenticity are everything, yet we’re not always able to hop on a plane to have lunch or make every meeting. That’s when a simple gesture can speak volumes, and science says that food give our message longevity.

Gifts of taste let you connect with one person, several people or an entire network and let those individuals know that you’re thinking of them. Corporate gift giving can play equally important roles in creating or solidifying partnerships, showing employee appreciation or strengthening client retention. 

Tasteful Gifts Start Here

Whether it’s for a special occasion, a job well done or a celebration for another successful year, food lets you go as small or as large as you want while staying authentic and memorable at the same time. 

At Cane River Pecan Company, we specialize in delicious pecan gifts that recipients look forward to all year long. If you’re looking for something unique to keep your name top of mind, explore our collection of pecan tins, gift boxes and specialty treats. You’re sure to find a perfect pick they won’t soon forget.

Discover Delicious Gift They’ll Love

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