Giving corporate gifts is not only an opportunity to strengthen relationships and grow your business – it’s also an investment. In fact, 83% of CEOs in a recent survey* believe that business gifts generate measurable positive ROI in addition to intangible benefits. To make the most of your investment, you should take the time to learn the most effective ways to go about the gifting process.
Here are five tips that can help you absolutely nail the art of memorable gifting and get the best return on investment for your corporate gifting initiatives this year.
1) Do It!
Stop thinking about it and take action. Like the old Nike ad says, “Just do it.” Wondering whether corporate gifting is right for your company will get you nowhere – and overthinking it might stop you from doing it at all. Do your research, find the best gifts for your clients and get it done.
2) Give a Gift That’s Reasonable but Rare
You want to find a gift that’s reasonably priced – but it’s also a good idea if it’s something that’s also hard to find. For example, you can walk into any grocery store in America and find pecans – but it’s nearly impossible to find “really good” pecans. One of the reasons Cane River Pecan Company resonates so well with people is the unmatched quality of its pecans. As such, if you’re going to give gifts, make sure that they are really top quality and unique — not something that can be found at any old store.
3) Include a Personal Note
Including a personal note with your gift is vital because it really brings it home to the recipient that they are special and you are thinking specifically about them. Maybe you can share a quick story or relive a special memory that you both share. As long as the message is personal and positive, you really can’t go wrong — so take the time to do this, and it will truly make your gift more memorable.
4) Find a Gift That’s Versatile
Giving a unique corporate gift that has multiple uses can go a long way toward increasing the enjoyment and appreciation of the recipient. For example, pecans can be eaten just as they are or used in a wide variety of great recipes. The same can be said for other food items such as gourmet cheeses or baskets that contain multiple items. There are also plenty of other versatile corporate gifts such as tote bags that can also be used as a backpack or gym bag — or journals that include a place to hold a cell phone and a charging cord as well as pens, business cards, etc. The point is that, if you give a gift that has multiple uses, it makes your gift even better and more memorable.
5) Give A Gift that Says Something About You
Try to find a gift that represents your company, what you do and/or who you are — and one that also resonates with the recipient. For example, Cane River Pecan Company is a southern-rooted, family-owned company that offers pecan specialties, which could appeal to customers who appreciate fine foods, family recipes and Southern hospitality.
You may be able to find a gift specific to your region, too, such as top quality maple syrup if you’re based in New England or gourmet chili peppers if you’re in the southwestern U.S. Whether it’s food items or something else altogether, try to find gifts that relate to what you do or where you’re from.
Looking for a gift they won’t forget? Learn more about corporate gifting and explore gourmet pecan gifting packages at Cane River Pecan Company.