The art of sales is like dating; you will have the same feelings of anticipation and hope that the evening will be successful. As with dating, the process of making a sale doesn’t end with just one meeting. You must continue to nurture the relationship by making subsequent appointments and communicating by telephone. In dating, you expend this effort to cement a romantic relationship with another person. With sales, you are strengthening a business relationship. One thing that can help you with both is a periodic gift.
Gifts for New Clients
When you are dating, you will learn that everyone you meet is not a match for you. This also occurs in the business world, and it is the reason that new and old companies alike must continue their marketing efforts so that they can bring in new customers. Gift giving helps people accomplish this goal very well. It is also an excellent way of breaking the ice in the beginning. For example, it’s highly advantageous to have corporate gifts for your guests when you are hosting a promotional event in the community. You could even hold a raffle and give away more thoughtful client gifts. Like a dating partner, these clients will remember you and your brand long after the event is over. Continue reading The Importance of Corporate Gifting Frequency