No matter their industry, income or generational outlook, business leaders across the world have one thing in common—they’re human.
Isn’t it odd that we’re more tethered than ever to our communication devices, yet the company we keep can still feel… disconnected? We’ve all seen it with families at restaurants and in the hands of, shall we say, “distracted” parents at city parks.
Be honest: when someone uses the phrase “face time,” you probably think of the video chatting software first.
I suppose that’s because there’s a fine line between “staying in touch” and “being in touch.” And in my years of experience as a C-level something-or-another, I’ve learned it’s far more important to focus on the latter.
Frankly, it’s the reason Cane River Pecan Company is the business it is today. I tell people we’re not so much a pecan company as a business relationship company that happens to sell pecans. (The best pecans money can buy, by the way. But I digress.)
“It’s the thought that counts” is an ancient axiom, but its staying power is well deserved. No matter how many emails we have in our inbox, we all want to feel genuine connections. In touch. We want to be acknowledged by our colleagues, appreciated by our superiors and, basically, to be understood.
There’s something salient about even the most trivial of personal relationships — about your barista knowing your regular order or a client who cares enough to know more about you than what’s listed on LinkedIn—my family started this company to make those little moments of humanity a little more common.
I’m not asking you to be friends with all your clients, colleagues and employees. That would be ill-advised. But forging a personal connection isn’t about depth so much as it is about acknowledging what’s just below the surface.
Give us a call on your iPhone, Android or Blackberry if you’d like to learn more. (Or if you’d like to meet us face to face, let us know and we can make it happen!)
Keeping your business ahead of the curve means developing strong relationships — and lots of them. From clients and customers to business partners, vendors, employees and more, your list of vital players is ever growing and increasingly harder to handle. With professional gifting tips and industry insights, Cane River Pecan Company is here to help.
